Pandora has announced plans to open a new pop-up experience on London’s South Bank, with the installation designed to resemble a jewellery box.
Running between 09-19 November 2023 at Potters Field Park near Tower Bridge, the art installation has been inspired by Pandora’s Christmas campaign, ‘Loves Unboxed’.
Designed with creative agency Backlash, the art pop-up celebrates different interpretations of ‘Loves’ through the work of five of the UK’s “most exciting up and coming artists”: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.
“At the heart of our Christmas campaign is the idea of celebrating all types of love and we wanted to bring this concept to life for consumers in a fun and engaging way,” explained Sarah Chenery, marketing director of Pandora UK and Ireland.